2020 – SFA cancels March 2020 annual conference and supports members through the pandemic by providing a continuous stream of information and webinars on government relief programs, new and changing legislation, and best practices for local and national health and wellness compliance. Additionally, SFA Board passes a motion to require no dues payment for 2020.
2021 – SFA works to mitigate the challenges to franchisees from ongoing pandemic, new corporate leadership and changes to technology, marketing, product suppliers and training.
2022 – Gary Grace steps down as president of the Board of SFA after 25 years in this role and continues his 35 years of Board service as Immediate Past President. Long-time Board Officer Gary Robins is appointed president. In-person conferences resume with April event in Dallas, Texas.
2023 – Regis recognizes the SFA member-elected Board of Directors as the primary representative body of the franchisees. The SFA Board is appointed to the Council, meeting regularly with corporate leadership and operational executives. Regis Corp. agrees to cancel its annual conference and instead sponsors the SFA conference in exchange for speaking time.
2024 – The SFA conference is held in Scottsdale, AZ with record attendance, keynote speaker customer service guru John DiJulius, and newly-added small group breakout sessions.
The Board of Directors votes to change the cadence of conferences rom annually to every 15-18 months. The next SFA conference is scheduled for Fall 2025.