Mission
The Supercuts Franchisee Association’s mission is to facilitate franchisee collaboration and development that will strengthen and increase the value of our investments in the Supercuts® brand.
Values
- Collaboration: Listening to the needs and desires of franchisees, encouraging diversity, and providing a unified voice with which to build a strong and integral franchisee/franchisor relationship.
- Innovation: Facilitating an environment that encourages the sharing of trends, best practices, and learnings that will move the business and brand forward.
Focus Areas
- Defending: Safeguarding and improving our agreements with the franchisor.
- Sharing: Creating opportunities for member education and communicating best practices among the franchisee community.
- Facilitating: Providing access to products and services to benefit your business.

The singular voice and staunch advocate of all Supercuts franchisees.

The brain trust of Supercuts history and best practices.

Supported by member dues and sponsorships from the vendor community.
Franchisor

Working Together Agreements
The agreement emphasizes mutual trust, collaboration, and a commitment to improving the long-term success of Supercuts. Both the franchisor and franchisees are independent entities working together with shared goals. They aim to enhance business sustainability and growth while maintaining operational standards. An Executive Council and Charter facilitate communication and decision-making between the parties.
Members can find the complete documents on Teams.

Council Meetings
The Council meets monthly either in person or by conference call with representatives of Regis Corporation, including the Regis CEO, COO and other executive management to address issues of importance to the operations and profitability of the Supercuts salons.
History
SFA Over the Years
1985 – The SFA was formed to facilitate communication and to provide a unified voice for Supercuts franchisees.
1987 – The SFA sued the franchisor over issues regarding the auditing of the 5% fund. The following were direct or indirect results of the suit:
• The founders decided to sell the company
• The new owners, wanting to complete the sale, entered into a settlement agreement with the SFA
• Corporate agreed to pay into the 5% for all Corporate stores
• Corporate agreed to allocate local funds to the markets that had paid them
• Corporate agreed to eliminate all 5% advertising fees on product sales
• Corporate agreed to the formulation of the Supercuts Council
1990 – Franchisees gained specific rights through the expansion policy agreement.
1996 – Regis acquired Supercuts, giving franchisees a unique opportunity to renegotiate agreements. The new Working Together Relationship & Agreement and the Revision and Creation of Requirements for Rewrite were created.
1997 – New royalty rate of 6% for all new salons went into effect.
2005 – Franchise Agreement and Revision and Creation of Requirements for Rewrite were changed to include the following:
• Anniversary fees were reduced and paid over a 5- year period instead of lump sum.
• Marketing Fee of 2% every 10 years was deleted.
• The corporate right to raise royalties was eliminated.
• The corporate right to raise the cost of hairstylist training without restriction was changed to a simple formula
2020 – SFA cancels March 2020 annual conference and supports members through the pandemic by providing a continuous stream of information and webinars on government relief programs, new and changing legislation, and best practices for local and national health and wellness compliance. Additionally, SFA Board passes a motion to require no dues payment for 2020.
2021 – SFA works to mitigate the challenges to franchisees from ongoing pandemic, new corporate leadership and changes to technology, marketing, product suppliers and training.
2022 – Gary Grace steps down as president of the Board of SFA after 25 years in this role and continues his 35 years of Board service as Immediate Past President. Long-time Board Officer Gary Robins is appointed president. In-person conferences resume with April event in Dallas, Texas.
2023 – Regis recognizes the SFA member-elected Board of Directors as the primary representative body of the franchisees. The SFA Board is appointed to the Council, meeting regularly with corporate leadership and operational executives. Regis Corp. agrees to cancel its annual conference and instead sponsors the SFA conference in exchange for speaking time.
2024 – The SFA conference is held in Scottsdale, AZ with record attendance, keynote speaker customer service guru John DiJulius, and newly-added small group breakout sessions.
The Board of Directors votes to change the cadence of conferences from annually to every 15-18 months. The next SFA conference is scheduled for Fall 2025.
Meet the Board
2023 Board of Directors












The Board of Directors includes an Executive Board as well as directors who are elected by number of shops and geographical region:
Executive Board
President, Vice President, Secretary/Treasurer
Immediate Past President
1-6 shop group - 2 Directors
7-19 shop group - 2 Directors
20+ shop group - 1 Director
Western region - 1 Director
Eastern region - 1 Director
Central region - 1 Director
Membership
Benefits of Membership

Representation
SFA, through its elected board, solicits and communicates to our franchisor the membership’s views on critical matters such as education, technology and advertising.

Networking
The Annual Conference and virtual forums throughout the year provide opportunities for members to network with one another as well as industry leaders and suppliers.

Benefits
SFA members get access to a network of legal, accounting, retirement and insurance professionals who know our industry.
The SFA franchisee community represents over 1,100 salons and has hundreds of years of collective experience dealing with many of the same challenges you are facing in your own salons.
SFA members are eager to help fellow Supercuts owners avoid the mistakes they made and learn from their successes.
Tap into SFA’s collective wisdom. Join today and begin to utilize all of the connections, best practices and resources available to you.
Dues Structure
SFA annual dues are $150 per salon, up to a cap of $7,500 per year.
Units with less than $16,000 in revenues for December of the previous year are eligible for a $50 discount to $100 per store.
Joining the SFA is Easy
2. Share some basic information and press Send.
3. You will be contacted by SFA’s Membership team within 72 hours to process your application.
Annual Conference
2024 SFA Annual Conference in Scottsdale
One of the most appreciated member benefits is the opportunity to attend the SFA Annual Conference. Each year, hundreds of Supercuts franchisees, managers and vendors gather to network, share best practices, learn about new products and services, hear updates from corporate, listen to expert keynote speakers, obtain actionable insights and have some fun, too.
Communications
News You Can Use is a monthly newsletter, featuring a letter from the SFA President and timely updates on the brand, competitors, operations, and general business topics.
SFA membership also provides access to educational webinars.
SFA membership also provides access to periodic virtual Town Hall meetings. Town Halls allow the Board to provide updates on their dealings with the franchisor and provide an opportunity for members to ask questions.
SFA is a member of the Coalition of Franchisee Associations, which advocates on behalf of franchisees. SFA members receive periodic bulletins on legislative matters and opportunities to participate in both virtual and in-person meetings with government leaders including the annual “Day on the Hill” in Washington, DC.
Teams
Accessing the Teams Platform
Community interaction is greatly valued among SFA members, and SFA supports this through its closed Microsoft Teams community platform.
In 2021, SFA upgraded its private online community to the Microsoft Teams platform. Teams is a resource for members to find and share important documents and data, and to connect with one another, ask and answer questions, and share information. Separate discussion groups are available covering topics such as Education, Marketing, Recruiting, Finance, Real Estate, Technology and more.
During a typical 90-day period, there are just under 500 member interactions on Teams.

If you have senior leaders or partners that you would like to provide Teams access to (GMs, Directors, etc.), please complete separate requests for them.
Services
We are managed by Elevanta, a accredited association management company with more than 30 years of experience managing franchisee associations.
As your association management company, Elevanta is here to serve you. Along with managing your association, they also offer many programs and services that are available to you at any time.
- Lockton Affinity
- Elevanta offers a customized approach for claims assistance, loss control services — and every line of coverage you need to protect your business, including general liability, workers’ compensation, EPLI and cyber liability.
- Mize CPAs
- Personalized service 24/7 and seamless integration through Elevanta partner and full-service CPA firm Mize CPAs.
- rapid! Paycard
- Totally FREE ePayroll debit card program through rapid! Paycard that eliminates the hassle and expense of handing out paper paychecks and offers an appreciated benefit to employees.
Calendar
Board Council
- Executive Council Calls - Every Wednesday
Vendor Partners
2024 SFA Sponsors
Would you like to reach over 100 Supercuts franchisees?
Take advantage of the advertising and partnership opportunities the SFA has to offer through an associate membership and sponsorships. Enjoy the benefits and privileges designed to make your connection to the Supercuts franchisee community more rewarding.
Click here to download our 2024 Partnership Opportunities.
Vendors should contact 678-797-5160 for more information.
Contact
Contact Us
1701 Barrett Lakes Blvd, Suite 180, Kennesaw, GA 30144
678-797-5160
info@the-sfa.org
www.the-sfa.org